Imaginative and inviting, Primaterra is Italian by design. Behind the label, each wine reflects the distinct characteristics that define their Italian region of origin- where the land, climate, and growing styles have proven to yield character and quality. The design, inside and out, is contemporary and quintessentially Italian. Primaterra brings Italy to all levels of consumers in an authentic, yet fun and highly accessible manner with its quality, value and unique identity as a wine for the everyday choice. Dynamic, delicious and colorful, the wines are styled to be enjoyed by everyone. Primaterra Prosecco is truly the Prosecco for the people and can provide bubbles for any occasion. Quality and true expression are the highest priorities across all Primaterra wines.